Work

Hi! I'm Ekta.

I'm a San Francisco based product designer.

I solve complex problems using human centered design processes to create digital experiences that lie at the intersection of context, functionality, beauty and inclusivity.

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Boosting listing inventory by 30% on VTS Marketplace

A redesign of listing management features to improve the end-end experience of creating + editing listings for VTS Marketplace.

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Increasing weekly login rates by 23% for the AIG retirement services portal

Landing page redesign for an AIG plan management portal.

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Creating a global design system for the AIG digital transformation team

Building a design system to unite AIG’s diverse range of products.

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Eliminating points of drop off for Guava’s onboarding experience

A redesign of the onboarding experience to eliminate sign up friction and points of drop-off.

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Creating a design system from scratch for Guava

A design system created from scratch for Guava to increase design + engineering velocity.

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